How to Start Selling Digital Products on Payhip

Ariel Leung
9 min readFeb 14, 2023
Photo by Jacek Dylag on Unsplash

If you’re looking to start an online business or side hustle, selling digital products can be a great option. Digital products, such as ebooks, courses, and audio or video content, can be created once and sold over and over again, making them a highly scalable business model. However, figuring out how to actually sell your digital products online can be daunting, especially if you’re not tech-savvy.

That’s where Payhip comes in. Payhip is an online platform that makes it easy for anyone to sell digital products online. Whether you’re a seasoned entrepreneur or just getting started, Payhip provides all the tools and resources you need to create and sell digital products to a global audience.

In this article, we’ll walk you through the process of setting up your Payhip store and starting to sell your digital products. We’ll cover everything from creating an account to pricing your products, promoting your store, and providing excellent customer service. By the end of this guide, you’ll have a comprehensive understanding of how to sell digital products on Payhip and be on your way to building a successful online business.

Creating a Payhip Account

Before you can start selling digital products on Payhip, you’ll need to create a Payhip account. Fortunately, this process is quick and easy.

To get started, head over to Payhip’s website and click on the “Sign up” button in the top right-hand corner of the screen. You’ll then be prompted to choose which type of account you want to create: a seller account or a buyer account.

If you’re planning to sell digital products, select the “Seller” option. You’ll then be asked to enter your email address, create a password, and select your preferred currency. Once you’ve filled out these basic details, click “Create Account.”

Payhip will then ask you to provide some additional information, such as your name and address. This information is necessary for setting up payment processing and complying with tax regulations in your country. Payhip will also ask for your preferred payment methods, such as PayPal or Stripe.

After you’ve provided all the necessary information, you’ll be taken to your Payhip dashboard. From here, you can begin customizing your store and adding your digital products.

One important thing to note is that Payhip charges a fee for each sale you make on the platform. The exact fee depends on your pricing plan but typically ranges from 0% to 5% of the sale price. Make sure to review Payhip’s fee structure and select a plan that works for you before you start selling.

Overall, creating a Payhip account is a straightforward process that only takes a few minutes. Once you’ve created your account, you’ll be well on your way to selling your digital products online.

Setting Up Your Store

Once you’ve created your Payhip account, the next step is to set up your store. Your store is where customers will go to browse your digital products and make purchases, so it’s important to make it as visually appealing and user-friendly as possible.

The first thing you’ll want to do is customize your storefront. Payhip provides a range of customization options, including the ability to add a logo, banner image, and custom colors. You can also choose how your products are displayed, such as in a grid or list format.

When it comes to adding your products, it’s important to optimize your listings to increase sales. This includes writing clear and compelling product descriptions, including high-quality product images, and setting a competitive price.

Another key aspect of setting up your store is branding. Your Payhip store should be consistent with your overall brand image, whether that’s a personal brand or a business brand. This means using the same logo, colors, and visual elements across all your marketing channels, from social media to your website.

Payhip also provides built-in tools for managing your sales, such as sales analytics and inventory tracking. These tools can help you understand which products are selling well and where you may need to make adjustments to your pricing or marketing strategy.

Overall, setting up your Payhip store is a critical step in selling your digital products online. By taking the time to customize your storefront, optimize your product listings, and maintain a consistent brand image, you can increase your chances of success and attract more customers to your store.

Adding Products to Your Store

Now that you’ve set up your Payhip store, it’s time to start adding your digital products. Payhip makes this process simple and straightforward, so you can get your products up for sale quickly and easily.

To add a new product to your store, simply navigate to the “Products” tab in your Payhip dashboard and click on “Add new product.” You’ll then be prompted to enter some basic details about your product, such as the title, description, and price.

One important thing to keep in mind when adding products to your Payhip store is that digital products are delivered automatically to customers upon purchase. This means you’ll need to upload your product files to Payhip’s servers so that they can be distributed to your customers.

Payhip supports a wide range of digital product types, including ebooks, videos, music, and software. You can also choose to offer your products in multiple formats, such as PDF, EPUB, and MOBI for ebooks.

When it comes to pricing your products, it’s important to find a balance between competitiveness and profitability. Payhip provides the flexibility to set your own prices, and you can adjust your prices at any time if you find that your products aren’t selling as well as you’d like.

In addition to basic product information, Payhip also allows you to add custom fields to your product listings, such as product categories, tags, and SKU numbers. These can help you organize your store and make it easier for customers to find the products they’re looking for.

Overall, adding products to your Payhip store is a simple and intuitive process. By providing clear and compelling product descriptions, high-quality product images, and competitive pricing, you can increase your chances of success and attract more customers to your store.

Pricing and Discounts

Pricing your digital products can be a challenging task, but it’s also one of the most important aspects of selling online. Payhip provides a range of pricing and discount options that can help you optimize your sales and attract more customers to your store.

When it comes to pricing your products, it’s important to find a balance between competitiveness and profitability. You want to set a price that’s competitive with other similar products in the market, while also ensuring that you’re earning a reasonable profit.

One strategy for pricing your products is to conduct market research to see what similar products are selling for. You can then use this information to set your own prices based on your perceived value, unique selling proposition, and profit goals.

Payhip also provides the option to offer discounts on your products, which can be a powerful tool for increasing sales and attracting new customers. You can create discount codes that offer a percentage or flat amount off the regular price, and you can set expiration dates or limits on how many times a code can be used.

Another pricing strategy to consider is tiered pricing, where you offer different pricing options for different levels of access or features. For example, you could offer a basic version of your product for a lower price, and a premium version with additional features for a higher price.

Ultimately, the key to successful pricing on Payhip is to be flexible and willing to adjust your prices based on market feedback and performance. By experimenting with different pricing strategies and staying attuned to your customers’ needs and preferences, you can optimize your sales and grow your business over time.

Marketing and Promotion

Once you’ve set up your Payhip store and added your products, the next step is to start promoting your store and driving traffic to your product pages. Payhip provides a range of marketing and promotional tools to help you get the word out and attract more customers to your store.

One of the most powerful promotional tools available on Payhip is the ability to create affiliate programs. With an affiliate program, you can partner with other marketers and offer them a commission for promoting your products to their audiences. This can help you tap into new audiences and increase your reach without having to do all the marketing yourself.

Payhip also provides a range of social media sharing tools that allow you to easily promote your products on platforms like Facebook, Twitter, and Instagram. You can share your product pages directly from your Payhip dashboard, and you can also embed Buy Now buttons on your website or blog to make it easy for visitors to purchase your products.

In addition to social media, you can also use email marketing to promote your Payhip store and products. Payhip provides the option to collect email addresses from your customers, which you can then use to send newsletters, product updates, and special offers. You can also use email marketing to target specific segments of your audience based on their interests, purchase history, or other factors.

Another effective marketing strategy for Payhip stores is content marketing. By creating high-quality content that’s related to your products, you can attract more traffic to your site and build your reputation as an authority in your niche. This can include blog posts, videos, podcasts, and other types of content that provide value to your target audience.

Overall, the key to successful marketing and promotion on Payhip is to be creative, persistent and focused on providing value to your customers. By using a range of promotional tools and strategies, you can build your brand, increase your visibility, and attract more customers to your store over time.

Customer Service and Support

Providing excellent customer service and support is crucial for building a successful online business, and Payhip makes it easy to communicate with your customers and resolve any issues that may arise.

One of the key features of Payhip’s customer service and support is the ability to communicate with your customers directly through the platform. This means that customers can reach out to you with questions or concerns, and you can respond quickly and efficiently to provide them with the help they need.

In addition to direct communication, Payhip also provides a range of self-service support options for your customers. This includes a detailed FAQ section, where you can provide answers to common questions and issues that customers may encounter. You can also create user guides, tutorials, and other resources to help customers get the most out of your products.

If a customer does encounter an issue or problem with one of your products, Payhip provides a dispute resolution process that can help you and the customer come to a satisfactory resolution. This includes the option to issue refunds, exchanges, or partial refunds, depending on the nature of the issue and the customer’s preferences.

Overall, the key to providing excellent customer service and support on Payhip is to be responsive, helpful, and proactive in anticipating and addressing customer needs. By providing high-quality support, you can build a loyal customer base and grow your business over time.

Conclusion

In conclusion, starting an online business can be an exciting and rewarding journey, and Payhip provides a powerful platform for selling your digital products to customers around the world. By following the steps outlined in this guide, you can set up your Payhip store, add your products, and start promoting your business to new audiences.

However, building a successful online business requires more than just the technical know-how of setting up your store. It also requires an entrepreneurial mindset, a willingness to take risks, and a dedication to learning and growing as a business owner.

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Ariel Leung

Founder of Planty Lab | Retail Invester | Option Trader | Consultant